Hotel Standards Book
The Hotel Standards Book is a guide that would be sent to hotel owners with guidelines on running their hotels. For this project, I illustrated small scenes with halftone textures to be paired with numbered call-outs on the side of the page. This book is also meant to be used as a companion to an audit checklist and reformatted to fit other brands within OYO, such as Hotel O.
Pattern Design
& Hand Lettering
Using the OYO logo, I created a pattern design for usage on the walls in the Dallas, TX office along with usage inside the hotels. Using the tagline “Living the Good Life”, I created a hand lettering piece to accompany the patterns. Here’s some pictures of the graphics in the office!
Other Projects
Here’s a few more things I worked on at OYO.
BRANDING + IDENTITY
• Identity for new brands
• Logo concepting and design
• Color schemes
• Typography
• Pattern design
• Moodboards and user boards
• Audience research / User experience
VIDEO GRAPHIC ASSETS
• RIKKI DONT assets for animation
• ThriftyFifty assets for animation
• Lower thirds design
• Transition screen graphics
• Identity for RIKKI DONT and ThriftyFifty
• Pop-up graphics
• Hotel Standards video graphics for animation
PRODUCT + PACKAGING
• Toiletries package design
• Swag items for guests
• Promotional items for company partners
• T-shirt design for RIKKI DONT
COMMUNICATION
• Email templates
• Newsletter design
• Property owner communication design
• Internal company communication design
• Poster design
ADVERTISEMENT
• YouTube and IGTV thumbnails
• Instagram posts, stories, and IGTV graphics
• Graphics for posts on Facebook and LinkedIn
• Email and banner ads
PRINT PRODUCTION
• Hotel Standards Book
• Postcards
• Table tents and stand-up signage
• Directional / wayfinding signage
• Business card design