Define by ULTA

Define by Ulta is a made-up project created to promote Ulta Beauty’s internal beauty collection. For this project, I created a logo and branding identity, seasonal subscription box available for purchase in stores, printed box dielines, designed packaging and collage art, and created a pattern for the box exterior. The lips logo is changeable with different colors to adapt to different products, seasons, and further the message of how Ulta Beauty’s makeup collection allows you to define your unique style and look. This project is for fictional purposes only with no relation to Ulta Beauty, and all registered logos and products belong to Ulta Beauty Inc.