Hotel Standards Book

 

The Hotel Standards Book is a guide that would be sent to hotel owners with guidelines on running their hotels. For this project, I illustrated small scenes with halftone textures to be paired with numbered call-outs on the side of the page. This book is also meant to be used as a companion to an audit checklist and reformatted to fit other brands within OYO, such as Hotel O.

Pattern Design
& Hand Lettering

 

Using the OYO logo, I created a pattern design for usage on the walls in the Dallas, TX office along with usage inside the hotels. Using the tagline “Living the Good Life”, I created a hand lettering piece to accompany the patterns. Here’s some pictures of the graphics in the office!

Other Projects

Here’s a few more things I worked on at OYO.

 
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BRANDING + IDENTITY

• Identity for new brands

• Logo concepting and design

• Color schemes

• Typography

• Pattern design

• Moodboards and user boards

• Audience research / User experience

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VIDEO GRAPHIC ASSETS

RIKKI DONT assets for animation

• ThriftyFifty assets for animation

• Lower thirds design

• Transition screen graphics

• Identity for RIKKI DONT and ThriftyFifty

• Pop-up graphics

• Hotel Standards video graphics for animation

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PRODUCT + PACKAGING

• Toiletries package design

• Swag items for guests

• Promotional items for company partners

• T-shirt design for RIKKI DONT

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COMMUNICATION

• Email templates

• Newsletter design

• Property owner communication design

• Internal company communication design

• Poster design

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ADVERTISEMENT

• YouTube and IGTV thumbnails

• Instagram posts, stories, and IGTV graphics

• Graphics for posts on Facebook and LinkedIn

• Email and banner ads

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PRINT PRODUCTION

Hotel Standards Book

• Postcards

• Table tents and stand-up signage

• Directional / wayfinding signage

• Business card design

 
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De Sade Restaurant

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OLIVIER